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GA4 tells you a product page has a high exit rate, but never why visitors leave. Microsoft Clarity is free forever with no traffic cap, and it fills the heatmap and session-replay gap. Pair the two and you get a $0 behavior stack that covers nearly everything a small store needs to find conversion leaks.
Google launched Ask Advisor at Google Marketing Live on May 21, 2026 — a Gemini-powered agent that spans Google Ads, Analytics, Merchant Center, and Google Marketing Platform. It retains goals across sessions and lets marketers act without switching between dashboards.
Contentsquare launched LLM traffic tracking in March, identifying visits from ChatGPT, Perplexity, and AI agents. Google AI Mode lets users buy without visiting your site. Here's how to measure what AI channels actually contribute to your store.